EMAIL MARKETING WHY SO IMPORTANT?

EMAIL MARKETING WHY SO IMPORTANT?

Some customers receive hundreds of emails monthly, weekly or even daily! Therefore, make sure your email campaign stand out is important. It is a great platform to present your business Digital Marketing Companies Bournemouth to your customers, allowing you to showcase your company.

As millions of people sign up for email marketing, it is a platform that your company should take seriously, because it can put yourself above your competition. It is part of a successful marketing campaign because it allows you to control what you want your customers to see. Constantly provide information that is relevant to your company at any given time.

Therefore, we have come up with 5 reasons why your business should adopt this approach and why it would be beneficial for your company.

# 1 Personality

Email marketing is all about segmenting your audience into different sections because of their common interests. This can be done personally because knowledge of your customer interests, demographics and behavior. One of the simplest ways to personalize email is to address customers by name. It could be a small touch but it can be an effective approach to help customers stay in the email.

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# 2 Informative

Not all email must be spam, email can be informative. It allows customers to build positive relationships and loyalty between the company and themselves. If the email is informative or attract customers, it will be opened at a time that is convenient for them. Because it will be stored in their inbox until a time that suits them. Therefore, you will know that it will be read if the content is right for your customers.

# 3 Measured

Email marketing will give you all the facts in one place.

This will allow you to see:

open level

Click through rate

deliverability

customer retention

Return on Investment (RoI)

This will allow you to trial and error what kind of customer email you react to most. Therefore, this will enable your business to test, measure, learn and improve future email.

# 4 Low Cost

Email marketing is a low cost because there are no printing or posting costs attached to it. There is a different program from email marketing to allow you to pay different amounts depending on how much time you’ll invest in this platform.

# 5 Reaching audiences phones

Consumers use their mobile exchange more frequently, therefore with email marketing that can be accessed on this exchange, allowing you to connect to more customers. Therefore, this should improve your open rates as consumers become just one click from the email.

If you want help on creating targeted email marketing campaigns to get the best leads possible and to ensure that Digital Marketing Company Bournemouth prospective customers opening an email, then get in contact with us. For more information about email marketing, please click here.